by Seth Godin
(Note: Normally, I quote part of an article then give you a link to the rest. But Seth writes such short, powerful blogs it doesn’t make sense to quote part of one. I will give you the link so you can go browse around. He says the most amazing things.)
The thing the media is talking about, in heavy rotation.
The breaking news, the one you’re required to give an opinion on.
The thing is, if it’s not for you, about you, or something you need to engage in, then who put it on your agenda?
The media benefits from turning you into their product, once you give them your attention.
Feel free, but do it because you’ve chosen to.
Here’s something to consider: the world doesn’t get better when you spend more time engaging with mass media. That’s pretty clear.
But it does get better when you spend more time doing things that matter. Actions matter.